Markus Karoly, founder of TNIA

About me

Markus Karoly. Automation consultant. Founder of TNIA.

Understand the task first. Then build the solution.

Markus Karoly is an industrial mechanic (trained at FESTO) and founder of TNIA GmbH in Alfdorf, Germany — an independent automation consultant for manufacturing companies.

Career path

How I got to where I stand today.

My fascination with automation actually began in the nursery — or rather, in my father's office. He was a self-employed design engineer, and as a child I would sit next to him at the screen, watching sketches turn into machines. That probably set the path already: I wanted to understand how the things that build other things are built.

I began my first apprenticeship in 2008 at OKU Automation in Winterbach — a special-purpose machine builder, a traditional workshop, traditional learning. Unfortunately the company ran into trouble during the 2008/09 economic crisis; OKU ended my apprenticeship early. A hard lesson at 17 — but in hindsight one of the best disruptions that could have happened to me.

I started my training as an industrial mechanic over again — this time at FESTO in Esslingen. A bigger company, a different culture, the same smell of the workshop. Here I learned not only the trade itself, but also how professional industrial production works structurally.

After the apprenticeship I wanted more — so I went back to school at the Technical College in Stuttgart to take my university entrance qualification. I then started a degree in industrial engineering. I dropped it after a short while, though, because I realised: I don't belong in the lecture hall. I belong on the shop floor, on the phone, at the table with customers and design engineers.

I made the decisive leap as a career changer at abag Anlagentechnik — in sales for industrial cleaning systems. After that, two years of self-employed sales for robotics solutions. This is where I saw what customers were missing from conventional automation consulting: someone who doesn't just sell a solution, but can plan independently — and has the network to then get the solution delivered. I went self-employed.

After two years on my own and many valuable contacts I founded TNIA — as a company with an ambition that reaches beyond me as an individual. Today I work with a Trusted Network of specialised partners with whom I maintain genuine friendships and a shared project history. I know robotics, assembly and inspection systems, conveyor technology, feeding, controls — I'm not an absolute expert everywhere, but deep enough in to ask the right questions and bring the right people together.

My principle

What you can rely on with me.

Independence before commission

The recommendation follows the task, not the money. If a simple pneumatic handling is enough, I won't recommend a robot.

Engineering before sales

Understand first, then decide. I don't plan at the drawing board — I plan because I know what the shop floor looks like.

One quotation instead of three

Integration is worth more than choice. You have one conversation, not three — and get a coordinated concept from a single source.

A clear boundary

What I am not.

So you know whether TNIA is the right partner for you — and so you aren't disappointed if you need something else.

  • Not a conventional management consultant. I don't talk about strategy frameworks, but about cycle times, grippers and interfaces.
  • Not an engineer who only knows their own technology. With feedy I have a single product in the portfolio — beyond that I recommend what fits the task, not what I want to sell.
  • Not a large service provider where you have to work through several hotlines before you reach someone who understands your system. You have one point of contact: me.

Sound like someone you want to talk to?

An initial consultation. 30 minutes. No obligation. By phone, video call or on site with you.